Course platform for personal growth

Ten Percent Happier is now a leading meditation app in the app store. I joined the team back in 2014, shortly after raising our seed funding. At the time, we were building a course platform for all sorts of personal growth verticals (diet, fitness, productivity, mindfulness, etc). During my time there we launched our first mobile app, produced a dozen courses, and navigated through a few significant pivots to reach product-market fit.

I started at Ten Percent Happier (named Change Collective at the time) as an operations manager and grew into a product role. About a year into my time there, we were running out of seed funding and still nailed down the core of our product experience. I worked closely with the engineering team to rapidly design and launch product experiments and UX improvements. The example below is one conceptual change that we made to our free-trial experience that solved a significant usability issue and led to a 110% increase in conversion from free-trial to paid.